ME
When you sell
What I need
You are introduced only when the buyer wants to meet you.
The B2B Match Engine
by Nordic SalesLab
Stop chasing prospects.
Start meeting matches.
“Tinder for sales — built for pipeline, not dating.”
Both sides swipe right, then you meet. No lists, no sequences — warm introductions instead of cold outreach.
ME → WE · Better matches. Warmer conversations.
100%
Mutually wanted
You only meet companies that swiped right on you too.
0
Zero chasing
No lists, no sequences, no burned domains.
Curated
Validated matches
A human checks the signals before any introduction.
Instant
Match to calendar
Both say yes, and the intro is booked in minutes.
The problem
B2B sales still starts backwards.
Build a list, write sequences, chase replies — and hope someone cares.
There has to be a better way.
We don't want to make cold outbound slightly better. We're exploring what happens when mutual interest replaces outreach altogether.
Two-way by design
Every seller is also a buyer.
One free account. Relevance flows both ways.
ME
When you buy
What I need
The right partners find you — without cold pitches.
ME→WE
Two independent intentions — mutual relevance — WE.
Where the matches come from
Not just companies already on the platform. Matches start from market signals — and we validate them with both sides before anyone is introduced.
Market signals
Match proposal
Validation
Free account
Mutual yes
Warm intro
Whole market
Validated first
Free to see a match
Follow one match
Aurora Analytics, from signal to meeting.
Screens from the working demo. Company and figures are illustrative.
01 · Discover
Swipe right on the ones that matter.
Aurora Analytics surfaces as a 92% match — from market signals, not a bought list.
02 · Why this match
Intent, stage, trigger.
Judge fit, momentum and timing in seconds instead of researching for hours.
03 · Double opt-in
Nothing happens until both say yes.
No name, no message, no meeting before mutual interest.
04 · The story
Real people, not logos.
See who you would actually be talking to.
05 · Warm intro
From match to calendar.
One message, one suggested time. Done.
Human in the loop
AI finds the signals.
A human validates the fit.
Satu Nevalainen
Founder & Commercial Matchmaker
In the pilot, I do this work personally. Every match goes through experienced human judgement before anyone is introduced.
AI discovers.
Human judgement validates.
Mutual intent creates the introduction.
The pilot
Imagine a B2B market
that introduces itself.
Your next customer might already need you. Neither of you knows it yet.
Not another lead database.
A B2B matching network.
Me-We
ME→WE
From ME to WE.
Better matches. Warmer conversations. Mutual interest turns ME into WE.
Early-stage pilot · Limited companies · Built with founders